Brief: After pandemic and under the economy recovery pressure the “This Vu Lan, together with Ensure, let’s rebuild not only your health but also the connection with your parents, so that they continue to pass the value to us and our children given the time with our parents is limited …”

Insight: We often use our expertise to take care of others, but have you ever used your own expertise to take care of your parents?

Idea: Use your expertise to let the rose last for good 

Phase 1: Awaken - Teasing film "Are you care enough for your parents?"

To awake users about "care enough for your parents" we use testimonial format to record the real emotion of real users when they realize that they use their expertise to take care of everyone but not their parents.

Phase 2: Action - Long film " The late blooming rose"

With the harmony between stories, music and visual, we want to remind everyone that "parents are only healthy when we are care enough with both love and nourishment". Ensure Gold is always here with you to provide not only nutrients to your parents, but also the love to them.

Phase 3: Engaging - Create a gift for your parents on Vu Lan day

The love sometimes too hard to say, let Ensure Gold help users send the love and the nutrition to nourish their parent's health by create their own video with the love message after buy Ensure Gold!

Agency: Hakuhodo Saigon Advertising

Creative Director: Nguyen Hoang Phuc

Creative lead - Senior Copywriter: Hoang Thuy Phuong Quynh